TikTok Shop punishes unprepared sellers. Late dispatch and cancellations hit your metrics fast, and a viral video with no stock behind it costs more than it earns.
Before you launch
Verify the shop, map your catalogue with correct variants, configure shipping templates that match real fulfilment times, and set stock buffers for spikes.
Creator setup
Define commission tiers, prepare a sample workflow, and write the product brief creators need so their content stays compliant.
After the first spike
Review dispatch times, refund rate and content performance weekly. The channel rewards consistency more than any single viral moment.
